Coldplay Drops New Dystopian Music Video For ‘People of the Pride’: Watch – Billboard

The opening bars of Coldplay’s single “People of the Pride” sound like they could be the soundtrack to a Marvel superhero movie, but the anthem song’s new music video hints at a world where evil rules. in master. Released Tuesday, March 15, the Paul Dugdale-directed project combines neon clips of a robot-driven dystopia with black-and-white footage of the band performing in concert.

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Filled with action-packed footage of the pop-rock quartet’s October 2021 performance at Seattle’s Climate Pledge Arena, the new video essentially doubles as an advertisement for what audiences can expect from the world tour. Coldplay’s Music of the Spheres 2022, which debuts in Costa Rica in just three days. Between these live performance shots, clips of evil-looking soldiers overseeing sweatshop workers, roaring electronic tigers, and a mysterious crowned dictator overseeing it all come and go.

“There’s a man taking his time with his homemade cuckoo clock,” singer Chris Martin sings, as concert footage of him marching in military style turns into animation of robots doing the same. “And he walks us around. Tick ​​tock, tick tock, tick tock. »

“People of the Pride” is one of the few singles from Coldplay’s latest album Music of the Spheres, which dropped in October last year and peaked at No. 4 on the Billboard 200. The group hit their second Hot 100 No. 1 with “My Universe,” a BTS-assisted track.

The British band aren’t the first to jump into the burgeoning animated music video trend, as Kanye West has also recently started putting his tracks on CGI. More recently, he portrayed a Rapture-like situation in the video game visual for “Hurricane.”

Watch Coldplay’s new “People of the Pride” music video below.

Evelyn C. Tobin